🚀 The FinTech Charity Challenge: Driving Employee Engagement, Wellbeing & CSR in One Game-Changing Initiative

How do you bring together employee wellbeing, corporate social responsibility (CSR), and engagement in a way that actually excites people?
You gamify it.
That’s exactly what Stayf did in the FinTech Charity Challenge, a high-energy, purpose-driven competition where employees from Neon, Paysend, Flowdesk, and ANNA Money turned physical activity into social impact.

The Concept: A Game Where Everyone Wins

The challenge was designed to motivate employees to be more active while making a real difference in the world. Here’s how it worked:

• Each participating fintech company contributed to a charity pool and selected a nonprofit to support it.
• Employees earned points by logging 20+ physical activities, engaging in wellbeing challenges, and replying on tailored prompts in chats
• The more active the team, the larger the donation to their chosen charity.

This gamified format made participation exciting, turning everyday movement into a friendly competition while driving real-world impact.

How Stayf Made It Engaging

A successful wellbeing challenge isn’t just about tracking movement—it’s about keeping employees engaged from start to finish. Here’s what made this challenge so effective:

• Real-time competition: A leaderboard inside the Stayf app kept motivation high as employees saw how their company ranked.
• Achievements & rewards: Participants unlocked milestones and virtual badges, boosting their sense of progress.
• Social engagement: Companies encouraged friendly rivalries through internal channels like Slack, email, and virtual team huddles.
• The ultimate reward? A donation that makes a difference—employees weren’t just competing for themselves; they were competing for a cause they care about.

The Impact: Numbers That Speak Volumes

This initiative wasn’t just about fitness—it was about bringing teams together while reinforcing a company’s commitment to employee wellbeing and social responsibility.

‍Challenge Stats & Achievements

7,486 KM covered—equivalent to a journey from London to New York
1,597 hours of activity logged—a 1.5x increase in just one month
45 minutes/day average movement per participant
€2,000 donated to Stemettes, UNICEF, KlikAktiv, and Shelter

And beyond the numbers?

• Employees connected in a new, meaningful way.
• Many participants kept up their new routines beyond the challenge.
• Companies didn’t just talk about social responsibility—they actively demonstrated it.

Why This Matters for Forward-Thinking Companies

Today’s workforce expects more from their employers—they want purpose, connection, and experiences that go beyond the 9-to-5 grind.

• Employees who feel connected to a company’s mission are 87% less likely to leave
• Companies that invest in wellbeing see a 25% increase in productivity
• Engaged employees are 21% more profitable for businesses

Stayf helps companies bring employee wellbeing to life through gamified, high-impact challenges.

Your Turn: Ready to Energize & Engage Your Team?

Imagine the impact of a challenge like this in your company—increased participation, stronger teams, and a boost to your employer brand.Want to create an unforgettable wellbeing & CSR initiative? Let’s talk about launching a challenge for your team.
👉 Contact Stayf today to get started!