This year, "The Christmas Caravan of Coca-Cola" was entirely organised through the Stayfitt mobile application, unitingparticipants based on shared physical activity goals. The project's ambitious objective was to accumulate 300,000 unitsof physical activity to symbolically move the Caravan.
Participants registered on the Caravan's website, downloaded the Stayf app, and logged their physical activities, converting them into energy to propel the Caravan. Activities included walking, cycling, skiing, and other sports, making the project accessible to people of all fitness levels. Participants joined teams based on their sports interests, such as runners, water lovers, and strongmen.
The app featured team chats, leaderboards, and personal achievement tracking to boost engagement. Additionally, six creative challenges and threespecial training sessions led by Special Olympics athletes were organised, enhancing the project's interactive element.
