Charity challenge Fintech: how 3 companies raised €2000 for good causes

Fintech Challenge: When Activity Benefits All

The Fintech Charity Challenge brings together companies from the Fintech, Web3, and Crypto sectors, creating a competitive environment in a great friendly atmosphere while providing an opportunity to contribute to a good cause.

How It Works

The goal of the charity challenge is to help employees lead a more active lifestyle while contributing to meaningful initiatives. Here’s how the Fintech challenge works:

Step 1. Forming teams from employees. Companies create groups of enthusiasts ready to change the world through sports.

Step 2. Choosing a mission. Each team selects a charity to support.

Step 3. Participants use the Stayf platform and engage in activities.

Step 4. Users earn points for workouts, climb the rankings, and support their colleagues.

Step 5. Companies distribute prize funds among the chosen organizations, with funds increasing for teams that finish in 3rd, 2nd, and 1st places.

Objectives of the Charity Challenge

1. Unite Teams

Strengthen relationships among employees, improve understanding and teamwork through shared goals and engaging activities. Encourage a spirit of competition and interaction.

2. Enhance Wellbeing and Productivity

Help employees boost their energy levels, company commitment, and personal effectiveness through a healthy lifestyle.

3. Strengthen Corporate Brand

Show employees the company’s values, offer to change the world for the better together. By taking an active stance, enhance corporate culture and positively impact retention rates.

4. Develop Networking

Create valuable connections within the professional community and foster mutually beneficial collaboration with innovative companies in the Fintech, Web3, and Crypto sectors.

Why the challenge is a unique event

Real-time competition. The real-time leaderboard fuels participants' excitement.
Achievements and rewards. Users earn virtual trophies and badges for their progress.
Social engagement. Friendly rivalry and communication through internal channels are encouraged.
The main reward. A meaningful donation—employees are not just competing for themselves; they contribute to an important cause they care about.

The philosophy of the challenge

"The more you run, swim, or meditate—the greater your contribution to charity. This turned every morning run into an important initiative."

Jamie from Anna
Money Team

I started running regularly, which helped me improve my distance and set personal records week after week.

Matthew,
Flowdesk Team

The most important thing for me is to be part of the sports challenge and thus support important charitable initiatives!

Alena from Anna
Money Team

I really enjoyed the tasks I received each week. Preparing a healthy New Year's dish or photographing festive decorations. They motivated me to try something new. It was fun!

Panagiotis,
Flowdesk Team

Doing something good for the world while challenging yourself and supporting your company is a wonderful initiative!

ResCase 2025: 3 companies and 100+ happy employeesults

The challenge involved the British fintech startup ANNA Money Team, the regulated firm with a full range of digital asset trading and technology services Flowdesk Team, and the money transfer service with over 1.4 million users, Paysend. The challenge took place from December to February 2025.

For employees, participating in the challenge was a double victory. They improved their health, enhanced their well-being, regained motivation, and donated €2,000 to those in dire need. Detailed results are below.

Users showed a high interest in gamified content: 95%-97% of participants opened stories. 30% of participants read the Wellness magazine, with the most popular topics being nutrition, recovery, and mental health. 39 personal challenges were completed, with success rooted in simple and achievable goals.

Challenge participants donated €2,000 to Stemettes, UNICEF, KlikAktiv, and Shelter.

Indicator

Participants

Engagement

Geography

Physical Activity

Training Time

Anna Money Team

48 registrations
41 active users

85%

England, Austria, Georgia, Serbia

1,841 km

43 minutes

Flowdesk Team

38 registrations
33 active users

86%

France, Singapore, England, Canada, Vietnam, USA

3,062 km

47 minutes

Paysend

34 registrations
29 active users

84%

9 countries

1,583 km

45 minutes

Victoria Fowler,
HRD Anna Money.

I am very pleased to be part of this initiative! The charity challenge allowed Anna Money employees from different parts of the world to come together and unite for a common cause! We witnessed inspiring stories as our employees dedicated time to their physical and mental health and were over the moon with their achievements. The wonderful app and the entire Stayf team made this possible. Using the app was very easy and convenient; we found a wealth of useful information, sources of motivation, and support that helped employees stay engaged and active.