Success Stories

Playrix: how to raise 38 thousand dollars for charity

We share our experience in implementing the project, which involved 101 teams from 6 countries around the world.
Mobile Game Developer
Success story
5 minutes of reading

Client

Playrix is an international mobile game developer with headquarters in Dublin and representative offices in Serbia, Cyprus, Kazakhstan, Armenia and Ukraine. The company's games are played by more than 100 million people every month worldwide.

Task

Playrix has set an important task to promote sports and improve cooperation between international teams.
We needed to create conditions for bringing together employees from different offices through sports activities, as well as motivate participants to communicate informally and involve them in charity.

What have you done

We suggested that the participants circumnavigate the Earth along the equator together, and convert the points they collected into money and donate them to charity.
The participants of the challenge had to practice any kind of sport or just be active during the day. For this, they received charges that helped the whole team move towards a common goal. This format allows you to unite a distributed team, allowing everyone to feel that their efforts are important to achieve a common goal.

We have created a customized application

A customized version of the app, which could be installed on your smartphone for free, became the center of communication for the participants and the main tool for working with them. The company's corporate colors and logo allowed users to feel calm and confident among their colleagues.

Teams have been formed

We divided the participants into 101 teams. This created an environment for informal communication within the company. Each team had its own internal team chat, in which participants promptly exchanged information and supported each other. In addition, the division into teams fueled the competitive spirit and allowed the participants to compete with each other.

Converted the points into money

Playrix is actively involved in social initiatives. Therefore, it was decided that each charge that the participants receive will not only be a step towards a more active life, but also a real contribution to good causes. For each score, the company donated $0.3 to charity. As a result, the staff collected 38 thousand dollars.

We conducted personal challenges

To keep the participants interested and give them the opportunity to earn more bonus points, we organized 19 personal challenges for different types of physical activity: swimming, running, walking, cycling, etc. And 375 users completed at least 1 personal challenge.

We monitored dashboards and monitored analytics

The participants of the challenge could monitor their achievements in real time, track the success of their colleagues and monitor progress towards achieving a common goal. We kept the information up-to-date by closely monitoring the state of dashboards and ratings. This helped to maintain a high level of motivation and keep the excitement alive among users.

Moderated chat conversations

Employees exchanged messages in chat rooms, commented on each other's actions and put likes on posts. This helped to create a warm and friendly atmosphere, allowed the participants to get to know each other better and inspired activity. Our team monitored the chats to ensure that communication remained friendly and that training information was accurate and reliable.
39%
users have added a reaction
59%
users liked it
40%
users have sent a message

Developed and published content

In order for the participants to deepen their knowledge about sports, healthy lifestyle and well-being, we created and shared articles on these topics. When people learn more about a healthy lifestyle, they have a desire not only to show interest, but also to actively engage in it.
94%
users are viewing stories
51%
participants read articles

Provided technical support

Our support team worked around the clock and quickly responded to all technical requests from the participants. As a result, we received 437 requests and successfully dealt with all the issues.

Totals in numbers

97%
total involvement in the project
606
employees participated in the challenge
74 million
The participants all walked the steps together
34
countries participated in the challenge
101
The team was formed from employees
38 thousand
dollars were collected and transferred by the participants to charity.
8 927
Each participant took an average of steps.
375
users have completed at least one personal challenge
5 times
On average, each participant logged into the app per day.

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