Beyond Perks: How Stayf Creates Systemic Wellbeing That Works

The World Corporate Games II in Dubai have become an important platform for discussing key issues faced by HR professionals and leaders in implementing corporate wellbeing programs.

Sabira Simbinova, Senior Business Development Manager for the region, spoke at the General Assembly during the ADCS Games in Dubai. In her speech, she addressed important questions regarding the organization of wellbeing in the corporate environment and presented a detailed presentation on Stayf's opportunities for businesses.

The relevance of wellbeing programs in GCC countries is underscored by alarming statistics indicating a growing wellbeing crisis among the working population:

• The scale of losses: Experts estimate that untreated mental disorders lead to a loss of 37.5 million working days per year, resulting in economic losses of $3.5 billion.
• Widespread Stress: The seriousness of the situation is confirmed by the fact that over 60% of employees in the region report experiencing anxiety signals related to their mental state.
• Burnout Syndrome: One in three employees experiences stress or emotional burnout, affecting their motivation, efficiency, and overall wellbeing.

These figures serve as a powerful incentive for implementing effective and scalable solutions.

Sabira Simbinova identified the following challenges that hinder programs from being truly effective:

• Low Engagement Levels: Many wellbeing programs go unnoticed or are underutilized by employees due to difficult access or lack of motivation.
• Fragmentation and Unidimensionality: Companies often offer separate, disjointed solutions that do not provide a holistic view and do not cover all aspects of wellbeing.
• Infrequency or Irrelevance: Events are held irregularly and do not always meet the actual needs of employees.
• Lack of Data and Personalization: Without data on employee preferences and conditions, it is impossible to create a truly personalized approach.
• Lack of Community Incentives: Insufficient attention is paid to the social aspect that could motivate employees and strengthen team spirit.

In response to these challenges, the Stayf platform offers a comprehensive digital solution. The company's mission is to create healthier and happier communities through smart wellbeing technologies. This is not just rhetoric, but an approach that fully aligns with UAE government initiatives.

Stayf operates in line with national strategies that set a high standard for corporate culture in the region:

• The UAE National Wellbeing Strategy 2031. This comprehensive document aims to improve the physical health and mental state of the population, which aligns perfectly with Stayf's goals of creating healthy and active communities.
• The National Happiness and Wellbeing Program. An initiative that aims to embed wellbeing principles into the foundation of government policy is reflected in Stayf's approach, which allows companies to systematically integrate employee care into their business processes.
• Guidelines for a Happy Work Environment. Compliance with these guidelines is supported by Stayf's tools, which help organizations create a positive and motivating atmosphere in the workplace.

Aligning Stayf's mission with national priorities is not just a coincidence; it is a strategic alignment. The platform helps companies not only follow government directives but also leverage them to achieve their business goals.

The Stayf digital platform offers a solution that translates the ambitious goals of the UAE into practical terms for each company.

• For example, government initiatives such as the establishment of federal councils for happiness are reflected in Stayf's functionality, which enables HR managers to implement corporate programs aimed at enhancing mood and wellbeing.
• The platform makes this process systematic and measurable rather than episodic. By using technology, Stayf transforms fragmented efforts into a unified, comprehensive program.
• Through gamification, personalized challenges, and team activities, the platform increases employee engagement, gathers valuable data, and creates powerful incentives for community formation and development.

Thus, Stayf does not merely offer a tool; it creates a bridge between the high goals of national wellbeing policy and the daily practice of personnel management.

In the context of the UAE's strategic wellbeing initiatives, digital solutions such as the Stayf platform play a key role. They enable HR professionals and leaders to effectively respond to the challenges they face in implementing wellbeing programs.

• 15-Week Mental Wellbeing Program by MoHAP → Ongoing Digital Version on Stayf
• "Guidelines for Happiness in the Workplace" → Digital Modules and Implementation on the stayf.app Platform

The transition from fragmented and poorly engaging initiatives to holistic, personalized, and technology-driven solutions is not just a step forward but a necessity for any company looking to thrive in the UAE market. Stayf provides the tools to achieve this goal, helping to create healthier and happier communities both within companies and across the country.

Stayf enhances the effectiveness of UAE government programs by offering their digital continuation. For example, the 15-week mental health program by MoHAP and the "Guidelines for Happiness in the Workplace" find their development in the form of ongoing digital modules and tools on the stayf.app platform.

The main task of our solution is to provide the HR department with a complete and clear picture of employee health. This is made possible by the central metric of the system — the "Health Index" widget.

What is the "Health Index"?

The main task of our solution is to provide the HR department with a complete and clear picture of employee health. This is made possible by the central metric of the system — the "Health Index" widget.

• Physical Activity
• Balanced Nutrition
• Quality of Sleep and Recovery
• Emotional Wellbeing

The methodology for calculating the Index was developed based on recommendations from professional medical specialists and represents a unique assessment algorithm that provides an accurate and objective picture.

What Benefits Does This Bring to the Company?

For Employees: Engagement and Health Care

• Regular Monitoring. Program participants can see the dynamics of their Health Index, which motivates them to take care of themselves.
• Personalized Recommendations. The system automatically generates useful tips and materials for each of the four health areas, helping employees improve their metrics.
• Motivation. An internal reward system encourages regular participation and goal achievement.

For Employees: Engagement and Health Care

At your disposal is a powerful analytics dashboard that provides all the necessary information:

• Dashboards and Reports. Visual analytics on projects, including eNPS (Employee Net Promoter Score) and ROI (Return on Investment) calculations for employee health.
• A Complete Picture. You receive detailed reports on the overall health status of program participants, identifying risks and trends.
• Managing the Wellness Program: Directly from the system, you can manage the content of the mobile app, conduct surveys, and publish events, maintaining employee activity and engagement.

In summary: The "Health Index" is not just a number. It is a common language for dialogue about wellbeing between the employee and the company, turning fragmented data into actionable solutions for HR.

Our strategic goal is to integrate Stayf into the ecosystem of government and corporate wellness programs in the UAE, becoming a recognized digital standard for wellbeing.

We are actively developing partnerships with government and regulatory bodies, such as the Ministry of Health and Prevention (MoHAP), sports councils, and labor departments.

Our aim is to synchronize the platform's capabilities with key national initiatives, including:

• Corporate Championships within the Dubai Fitness Challenge (DFC).
• Principles of the "Guidelines for Happiness in the Workplace."
• Strategic Wellness Programs by MoHAP.

We offer businesses a unified, high-quality platform that aligns with the spirit and letter of government initiatives. Stayf becomes a ready, reliable, and standardized solution for achieving corporate KPIs in employee health and wellbeing.